Sooyah Bistro, the leading purveyor of authentic Nigerian suya with a modern twist, continues its rapid expansion, reaching a significant milestone with the opening of its 12th location in the vibrant Herbert Macaulay area of Yaba, Lagos State.
The Yaba branch lauched during the weekend joined three other branches – Victoria Island, Ibadan, Ikota, and Lekki, all within Lagos State, unveiled by the food company in 2024 to increase accessibility, broaden reach and improve customer satisfaction.
This expansion comes amidst challenging economic conditions, demonstrating the brand’s resilience and unwavering commitment to delivering high-quality culinary experiences.
“We are excited to bring the Sooyah Bistro quality experience and unique culinary experience to Herbert Macaulay and Yaba areas in Lagos State – our 12th outlet,” said Mrs Olamidun Ogundoyin, Founder and CEO of Sooyah Bistro.
“Our commitment to quality, innovation, and exceptional customer service has fueled our growth, and we are confident that Yaba and Mainland residents will embrace our unique blend of traditional and modern flavors enjoyed at our other outlets in Lekki, Victoria Island, Ikeja, Ilupeju, Surulere, and Ibadan.”
To ease deliver, she noted that Sooyah Bistro now delivers through Chowdeck in Lagos State and its environs.
She explained that though the multi-million naira business started with N20,000, it kept expanding as a result of the quality being delivered to customers.
The entrepreneur said, “Started with a modest investment of N20,000, Sooyah Bistro’s journey is a testament to the power of quality, customer satisfaction, and perseverance. We’re proud to be a Nigerian success story, sharing the authentic flavors of suya with a modern flair,” emphasised Mrs. Ogundoyin.
“Hygiene and quality are paramount at Suya Bistro. We maintain rigorous standards throughout our operations, ensuring a safe and enjoyable dining experience for our customers.”
Rt. Honorable Adebo Ogundoyin, the Honorable Speaker of Oyo State House of Assembly, congratulated and hailed the entrepreneurial acumen of his wife, Olamidun.
He added that “it’s a welcome development and also evident of the impact of small and medium scale enterprises can contribute to the wider economy. The growth of Sooyah Bistro is a source of inspiration for many.”
On his part, Managing Director/Chief Executive Officer of JUSTFOOD, Tunde Ogunrinde, said, “I congratulate Olamidun and the Sooyah Bistro team on the opening of the new store at Yaba . It’s a great milestone, and I wish you continued success as you grow into more states across Nigeria and indeed internationally!”
Senior Brand Manager Malta Guiness, Ifeoluwapo Odedere, noted, “We’re supporters of Sooyah Bistro and have worked closely this year to offer unique food and drink combos at lower price points for customers. We look forward to expanding our partnership nationwide.”
The new Yaba branch will offer the full Sooyah Bistro menu, featuring classic suya alongside innovative creations like suya burgers, suya wraps, and suya bowls. The restaurant’s commitment to hygiene and quality remains unwavering, ensuring a safe and enjoyable dining experience for all.
